SO/ Ras Al Khaimah
A Fashion-Led Retreat
The interiors of SO/ Ras Al Khaimah reinterpret fashion-led lifestyle luxury within a serene coastal setting on Al Marjan Island.
Inspired by the concept-store model, the design merges art, fashion, dining, and social experiences into a bold yet refined narrative that reflects both the energy of the SO/ brand and the natural beauty of the Arabian Gulf.
Year
2025
Property Type
Lifestyle Hotel
Location
Ras Al Khaimah, UAE
Brief
Interior Design
A Bold First Impression
The lobby is conceived as a dynamic social hub where fashion, art, and hospitality intersect. Curated artworks, tactile materials, and a vibrant colour palette inspired by sunset hues and ocean tones create an immersive arrival experience that feels expressive, contemporary, and unmistakably SO/.
Tailored by the Coast
Guest rooms and suites combine fashion-forward interiors with uninterrupted sea views, allowing bold design to sit in harmony with the surrounding landscape. Rich textures, sculptural details, and a warm palette of sunset orange, ocean blue, and natural green create spaces that feel stylish, comfortable, and effortlessly connected to the coast.
