St Regis Riyadh

Narrative Threads: Stories Woven into Spatial Design at The St. Regis Riyadh

In the realm of hospitality, an authentic design identity can significantly impact market positioning. It helps differentiate the property from competitors and attracts people who resonate with the narrative. This connection can lead to increased value and customer satisfaction, as guests feel a sense of belonging and attachment to a space that goes beyond its physical attributes. This design narrative encapsulates the property’s history, purpose, and envisioned experience, allowing guests to connect with the environment on a deeper level. It becomes the soul of the property, fostering a sense of place and evoking emotional responses from its occupants.

Saudi Projects spoke to Marina Krasnobrizhaya: General Manager, The St. Regis Riyadh and Kristina Zanic, CEO, Kristina Zanic Consultants, first asking what sets The St. Regis Riyadh apart from other Marriott (and St Regis) properties.